When you have ever attempted to make an impression at a trade show, market stall or a company event, you already have the knowledge that a great-looking vertical banner can do much of the heavy lifting. However, the big question before you place an order is: how much then would you be budgeting anyway?
This guide simplifies all the information you need to know about the cost of custom-printed vertical banners, whether you are a small business owner in Durban, or a marketing manager in Johannesburg or an event planner in Cape Town without the confusing industry jargon.
What Is a Vertical Banner that is Custom-Printed?
A vertical banner (also known as a pull-up banner, roll-up banner, or retractable banner) is a tall, slim display with your branding, message or artwork printed on it. They are mobile, simple to install and very useful in promotions, exhibition, retail shelves and events.
What Does a Vertical Banner Cost? So What?
The pricing can be quite different depending on a few important factors, however, the following is an approximate of the South African market:
Budget/entry level banners: R350- R700.
Mid-range banners: R700 - R1,500
Premium/heavy banners: R1,500 - R3,000 or more.
Such prices usually cover printed graphic and a basic stand. Assorted premium options include a carry bag, more durable aluminium base and better quality print resolution.
What Influences the Price of a Custom-Printed Vertical Banner?
Size and Dimensions
Normal vertical banners are commonly 850mm by 2000mm, however, tailor-made costs more. The bigger the banner the more material and ink is consumed - and the higher the price.
Print Quality
Enhanced printing of bright and graphic images in high resolution is pricier than monochrome prints. When your brand is based on the visual acuity, you might want to invest in good printing.
Material and Stand Type
The banner material (PVC, fabric, or polyester) and the hardware of the stand are also significant to pricing. A simple spring-assisted stand is less expensive than a higher quality retractable cassettes stand which is more durable and is priced higher.
Turnaround Time
Need it urgently? Rush orders are usually charged with a fee. When you are in Johannesburg or Cape Town and require a banner and last minute event, then you would pay a premium to get your banner delivered quickly or printed in a hurry.
Quantity
When it comes to ordering several banners at a time, it is nearly always cheaper per unit. In case you are conducting a campaign in various branches within Durban, Cape Town and Johannesburg, it would be wiser to order in bulk.
Is It Worth the Investment?
Absolutely. One of the most effective marketing tools is a well-designed vertical banner, and it is rather cheap. It is reusable, lightweight and instantly gives your brand message wherever you place it. A single banner type lasts 3-5 years and offers excellent value of money as compared to the cost of digital advertising.
Tips to Get the Best Value
Get at least 2-3 quotes of local printers in your city.
Provide print-ready art to eliminate design charges.
Place an order in bulk when you need several banners.
Instead of using PVC, use fabric to provide a high-end, wrinkle-free finish during events.
Final Word
Vertical banners are custom printed, inexpensive, yet high impact and versatile advertising method of the company, regardless of size. You can spend R500 or even R3,000, but there will be something that fits your budget. It is all about finding out what you are actually paying and making sure that you have a good printer whom you can depend on to give you quality work that you can be proud of next time.
Frequently asked questions
Here are some common questions about our company.
The average price of a pull-up or vertical banner in South Africa is between R350 and R1,500 depending on its size, the material used and the quality of printing. The heavy-duty stand-up versions may cost as much as R3,000 or higher.
Its most popular size is 850mm in the width and 2000mm in the height. Nonetheless, personalized sizes are commonly offered by the majority of South African print firms in Johannesburg, Cape Town and Durban.
A good quality vertical banner can be used in 3-5 years or even longer with proper care. Compared to the standard PVC, fabric banners are more resilient and easy to transport.
Yes! The majority of banner stands which are retractable are reusable. It is just a matter of replacing the printed graphic without necessarily purchasing a new stand, which is a long-term saving.