Ever entered an expo and felt an instant attraction towards a booth simply because it looked different than the rest of them - it is quite likely that a properly installed banner wall had something to do with it. A banner wall is not merely a decoration. It is the first handshake of your brand to each person that passes by your stand.
The good news? There is no need to be stressed out to install one. You have not done it before or you have just to clean it up properly, here is the way to do it.
Beginning With the Appropriate Banner Wall
And know what you are dealing with before you can even consider setup. Expo banner wall are mostly of several types, retractable banner stands connected to each other, tension fabric, and tension fabrics extended over an aluminum frame, or pop-up back wall displays. Both of them establish themselves somewhat differently, yet the overall procedure is the same. Linked retractable stands or a fabric pop-up system are the most usable options to most exhibitors - they are light, easily transportable and they do not need any tools.
Step 1: Preparation: Spot everything.
You should not begin any building before unpacking your whole kit. Get the pieces of a frame, connectors, and the graphic panels and lay them on the floor so that you can see what you have. This saves all the frustration since you do not have to search a lost part in the middle of assembling.
Step 2: Assemble the Frame
In the case of fabric tension systems, make sure that the aluminum uprights and crossbars are pushed into the corner hubs until a click or a feel is experienced. Majority of the systems are color-coded or numbered, therefore, observe that order. To use linked retractable stands, place each base flat on the floor, make the support pole straight up until it clips in place and then pull the graphic up out of the cassette in the base gently.
Step 3: Attach the Graphic
In the case of tension fabric banner walls, the pillowcase-like graphic should be placed over the frame and zip. It must draw in and iron out all wrinkles by itself. With retractable stands, the top rail is attached after the banner has been stretched out and it is important to ensure that it is firmly attached before releasing. When your stands have linking connectors or magnetic tape along the sides, now connect them, to seal the gaps between the panels and develop a wall that is seamless.
Step 4: Level It Out
Step back and make sure all the panels are in the same height. Set the feet when required - most of the models have adjustable bases to level unbalanced floors. One of those things, which may appear insignificant, is a crooked banner wall that sends an unspoken message about the neglect of attention to detail to each visitor.
Step 5: Test Run Before Show Day.
It is worth repeating this one, you should always set up a complete practice at home or in your office before the actual event. Expo halls are flooded, crowded, and rushed. Being aware of what to put where is the way to go to rule out the panic of the process and have your stand look presentable once the doors open.
The presence of a properly placed banner wall is more than a filler to the wall behind you; it creates a frame around your entire booth, builds your brand and provides people with a reason to come and look. Give it the time and effort to do it right and it will do much of the work.
Frequently asked questions
Here are some common questions about our company.
No, in the majority of instances. The current banner wall systems are constructed as being entirely tool-free, with the parts merely snapping, clicking or zipping together. In case of the necessity of tools, it is typically a small hex key that is provided in the kit.
The average time taken by most banner walls is between 10 to 30 minutes depending on the type. The quickest are retractable stands - as short as 10 minutes. There should be a practice run at home before the show day so that you are not figuring it out in a hurry.
Installation Use linking connectors or magnetic side tape to connect panels at the same level and angle. When there are no connectors, the positioning of the connectors should be as close as possible and a graphic design that flows across all panels smoothly should be used.